top of the list of search results. that's called search engine optimizing. everybody engine pointing uses the same strategy for scamming. the major search engines are all on the look out for it but to keep your computer safe, keep your searches to trusted sites. when looking for news on a favorite celebrity, for example, stick to the established enter statement sites. avoid web address endings that don't look familiar. they could spell trouble and always keep antivirus and malware software up to date. >> that reminds me i can't remember the last time -- [ inaudible ] one of the best tools for fight malware is from a site called malwarebites.com t. can do a scan of your computer in eight minutes and weed out some of those dangers apps. >>> the time 16:48. time to find out the ant -- is 6:48. time to find out the answer to ow question. there is a study in britain that say people look younger when they do which one of these things? is it whiten your teeth, b, smile, or c, exercise. >> the answer to the question is b, smile. >> you can do it. just smile. >> what do you think? >>> a check

specialist with five years of experience in search engine optimization. for more information on this job and many others go to myfoxdc.com and click on the job shop at the top of the home page. >>> it is now 8:41 on this terse morning and dog owners in one local community will soon have to pay so their pups can play. >> we'll have the details when we come back. and we'll check in with holly who is having fun for free today. we like that, holly. >> reporter: that's kind of -- the kind of fun. it's here on friday. it's mars day, an annual celebration of the red planet. and these are pictures being taken by camera on mars right now as we speak and guess what, you can help decide what pictures it takes next. we're going to find out about that live next on fox 5 morning news. stay with us. [ female announcer ] welcome to busch gardens williamsburg, where d.c. goes to get away. maybe it's because washington d.c. loves the legendary coasters. or that your entire family will have fun, even the little ones. it could be that water country usa has more of the waves, slides and rides everyone wants.

size fits all search engine. having search engines optimized for what you're already doing. >> rose: what does that mean for google? >> i think google has an enormous strategic problem. i think of google as a genius company. microsoft anding into rl the most disadvantage bid apple. they were monopolists of the world of wired internet, back on p.c.s. microsoft had 96% share of operating systems five years ago and google had -- >> rose: 95% five years ago? >> yes. 96% five years ago. >> rose: windows was 95% of operating systems? >> of connected operating systems so they were just competing with macintosh. then i.o.s. and the apple products come and today smart phones are half of all connected devices. so microsoft lost half of the market. so it went from 96% to half of that simply because of not participating in smart phones and in the case of google search went from being the most important application in the wired web to a not very important application on mobile and so even though google's share is higher on mobile than desktop, people are doing fewer searches because frankly on a

created by companies that really have a knack for understanding search engine optimization. those companies are often referred to as content farms. you click on them, you know, you get something that's remotely related to what you're looking for, but potentially isn't very helpful, might even be factually inaccurate, and is probably covered with ads so that the company that created the content can reap the benefits there. >> so, how is google tweaking things? i mean, for all of us, is it, i guess the concept, should we broaden the search or should we reduce the search words? >> one of the things google keeps very much under lock and key is how it handles its search algorithm, so there's a lot of very calculated tweaking going on there and a lot of that is absolutely not open to the public. >> then they've got the psychic i'm feeling lucky button, too. so they have to be thinking what you're thinking, exactly what you want, so that has to be right. >> absolutely. and i think google has something at stake here because these companies have figured out how to gain its algorithm and ge